Why we Sponsor FIMA Europe

Who: Veeam

Where: FIMA, Europe

When: November 2018

What: Exhibition Stand

Benefits: Excellent way to get ahead of competitors and showcase products making the brand instantly recognizable.

We attend FIMA because we are very keen to get ourselves in front of more financial services companies. The fact that this is vertical-specific is perfect for us for what we want to do right now. We just had a very big win, actually, with a Dutch bank, and we want to do more of those.

The exhibition stand is really good. I really like the fact that you've got an overflow area because what this does is keep a little bit of a trickle of people out here during the talks, so it's not a complete drought. I quite like that, I have not seen that elsewhere. And there’s a very high caliber of people

The caliber of attendees you've got here is very high. You go to a lot of more general purpose events, IT expo that kind of thing, and people just turn up at a table and want some swag, and that's all they want. You just feel like you're just handing out freebies all day but never really having good conversations with people. That's not the case here.

People come over for a chat to find out what we do, and they're just interested. Do they take a notebook and stuff? Well, yes, some of them do, some of them don't, but that's not why they're coming over, you have real conversations with your target audience, which is nice.