Why we Sponsor FIMA Europe

Who: AxiomSL

Where: FIMA, Europe

When: November 2018

What: Exhibition Stand

Benefits: Attention grabbing, opportunities to showcase products and services & getting a leading edge on the competition

We have attended before, we've had quite a lot of success in terms of exposure and just getting our message out. FIMA has attracted quite a few relevant individuals to our business, so this is why we sponsor.

We met quite a lot of very relevant banks to our business. Many banks which were sometimes surprised, they didn't know about us because of our, I would say, broad coverage of currently tier one banks.

It did give us access to further opportunities. It allowed us to educate some of our current customers who didn't know fully what we do but are using us in different parts of the bank.

The footfall was fantastic, it was full. We had continuous conversations, continuous flow of opportunities. It was really great. I would say we spoke to 20 plus prospects. We had good exposure, I can't complain.

The only challenge was having too many people interested. There were people coming in and we didn't have a chance to talk to everybody.