IBM is focused on elegance and simplicity in our approach to Big Data and Analytics on the cloud. Our clients have to reduce their cost of operations without compromising the need for service excellence, governance and regulatory compliance. In doing so, it is our belief that clients need 5 essential elements:
• Data Science and Machine Learning; our clients need to be prepared to embrace new ways of developing insights through personalised experiences and to streamline operations. • Open Source; a commitment to openness, leveraging technologies like Hadoop and Spark in order to get the benefits of speed and innovation. • Unified Governance; enabling better insights and compliance across all data types. We deliver solutions for regulatory requirements such as GDPR. • Hybrid Data Management; the world is moving away from a hard split between structured and unstructured data towards a single data fabric, that must be managed accordingly. • Data Analytics & Visualisation; all stakeholders in an organisation need to be empowered, not just a few specialists - they need to be able to make data driven decisions quickly and easily.