Peter Serenita is the US Chief Data Officer for Scotiabank, responsible for defining and implementing a data management capability to improve data quality and leverage data for business enablement. He is also the Chairman of the Enterprise Data Management Council, a trade organization advancing data management in the financial services industry. Prior to joining Scotiabank, Peter was the Group Chief Data Officer and was responsible for the data management and analytics practices across all businesses and global functions at HSBC, focusing on improving data consistency across the firm. Previously, Peter was a 28-year veteran of JPMorgan having held several key positions in business and information technology including the role of Chief Data Officer of the Worldwide Securities division.